“Sandy and the SL Goodell team nurtured a long-standing partnership with 23andMe for over a decade. From the initial set-up of our benefits for a fledgling start-up of less than 100 employees, to scaling our benefits for a growing workforce of 600+ and their dependents, Sandy’s team was there, taking on the heavy lifting for big picture benefits strategy consulting as well as the day to day administration details and minutiae. The team also provided much needed support during employee benefit onboarding, off-boarding and everything in between, and were strong advocates for 23andMe with our benefits vendors. Shaun Ditty and Leanne Strom are dedicated experts and dependable support for a dynamic organization. My thanks to Sandy and her team for years of dedicated customer service, and trusted partnership.”

– Krizel Casanova, Sr. Benefits Manager, 23andMe

23 and Me

“Since 1994, Sandy Goodell has managed the Pioneer Equipment Co. employee health plan. Her expertise in structuring the Plan has proven to be quite successful in controlling the costs and providing best-value coverage for our employees. Sandy is easily reachable and has a great problem-solving knowledge when we contact her.”

– Herman T. Wilson, Jr. – President

Pioneer Equipment Co

“Three words – World Class Service. Sandy Goodell not only cares about finding the best competitive prices for all your benefits needs, she also cares about each of your employee’s claims issues no matter if you are a company of 10 or a company of 1000s.”

Candy Mielke – Former Director of Finance/HR, LinkedIn Corp.


“Sandy and the staff at SL Goodell Agency is a service orientated insurance agency that works extremely hard on behalf of their clients. They have a personal, yet very professional approach to their business and they work with a high degree of integrity, which in our business, is something I value greatly.”

Ed Singler – Regional Manager / Sales & Service


“SL Goodell helped Clark Land Resources set up our benefits program during a time of rapid growth for our company. We found their knowledge and insight to be extremely valuable in developing a comprehensive benefits package for our staff. Sandy Goodell, and her team, provide excellent customer service that goes far beyond our expectations.”

Sue Cope – Senior Manager / Project Director

Clark Land Resources

“Sandy worked with us at LinkedIn when the company was beginning and did a wonderful job with our company’s benefits. We immediately went with her firm when we started Presdo. She (and her team) have been attentive and responsive and make excellent recommendations based on our needs. In this era of self-service platforms, one couldn’t ask for a better partner with SL Goodell.”

Eric Ly – CEO


“SL Goodell has been our Health Insurance Broker for over 20 years. They provide excellent service and are always trying to lower our costs. But the best part is how SL Goodell always follows up and keeps my company informed as to the ever changing issues of the day.”

Mark Turmon – President/CEO

Sierra Valley Almonds

“Sandy and her team have been absolutely invaluable from day one of starting our company. Of all the headaches we’ve had to tackle while growing the team from 0 to 50, benefits and insurance have never been one of them, thanks to SL Goodell. I highly recommend them to any founder.”

Kyna Fong – Co-founder

Elation Health

“Sandy brings some common sense solutions to health insurance. When our other agents were struggling to navigate through the renewal Sandy and her team offered a clear vision that helped us know where we needed to go. Sandy and her team do an exceptional job navigating her clients through the confusing process of finding healthcare solutions. They are truly professionals.”

Fred Titensor, COO

Valley Implement