Who We Are

Sandra Goodell

Owner/Principal Broker

With over 35 years of insurance experience, Sandra is truly an expert in the industry. She and her team are committed to professionalism, client relationships, and employee satisfaction. Her leadership skills are apparent with her own employees; she has passed on her extensive knowledge to her team, and their success is a direct result of her tenacity and customer service abilities. Sandra is highly regarded and valued by her clients, their employees, and her agency team members.

SL Goodell was founded by Sandra Goodell and has been in business since 1997.

We currently have two office locations: Elk Grove, California and Grants Pass, Oregon. We are licensed and our dedicated team serves clients throughout California, Oregon and Arizona.

Our mission is to provide the utmost care to support your greatest asset: your employees.

We are honored to become a dependable extension of our clients’ HR teams, professionally handling each task with precision. We understand benefits can be daunting for employers and employees alike, and we strive to create positive, personal connections.

SL Goodell’s core values have always been to serve our clients with open hearts and an eager spirit.

We empower people to access, understand, and thrive from the use of effective health and ancillary benefits. We know that providing a competitive benefits package can be a challenge for employers, both creatively and financially. Our goal is to apply our knowledge, experiences, and ingenuity to meet each trial head on, and to make benefits implementation as simple as possible for our clients and their employees. We believe each individual deserves our best work, perseverance, and attention to detail because their physical and mental health depend on it.

Customer service is truly where SL Goodell shines.

We make every effort to treat each individual and task with compassion, care, and concern. Each of our clients is assigned to one of our dependable account managers, with support staff always available to assist. Whether the situation is simple or complex, we take pride in going the extra mile to resolve it.